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#1 Thursday 25th June 2009 19:43:29

maders
Verified Member
From: Southend on Sea
Registered: Saturday 9th December 2006
Posts: 79
Website

help with advertising

Hey all,

i'm wanting to know where are the best places to advertise when your new to the area? i want something that is cost effective, i know that is alot to ask, but any help would be great. i already have a website built, i just need to get my name out there.

any help that you guys and girls can offer would be great

many thanks

Lee


'be driven to success'

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Thursday 25th June 2009 19:43:29

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Re: help with advertising



#2 Thursday 9th July 2009 11:33:23

Hale
Verified Member
From: Reading
Registered: Sunday 26th June 2005
Posts: 379
Website

Re: help with advertising

Try your local paper.


When i say STOP, I can only mean ONE thing!

Part 1 - Passed Sept 2003
Part 2 - Passed Nov 2003
Part 3 - Failed Aug 2004
Part 3 - Passed Jan 2005

http://www.hayleys-driving-tuition.co.uk

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#3 Thursday 9th July 2009 12:47:42

mikerow
Verified Member
From: Norfolk
Registered: Tuesday 23rd August 2005
Posts: 363
Website

Re: help with advertising

Leg work......print some flyers up and put them through doors during any down time you have.


http://www.learnnpass.co.uk/

Driving should be fun

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#4 Thursday 9th July 2009 16:33:41

mani
Verified Member
Registered: Thursday 5th June 2008
Posts: 67

Re: help with advertising

advertise in local colleges and universities leave flyers there with offers(Perhaps after hols.now)
Shop windows and local supermarket notice boards.
Have seen ppl advertise on ebay.
Rear windows of taxis (so it's visible on the outside where ppl can see) not a cheap way.
Back of buses(again not cheap)

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#5 Thursday 9th July 2009 19:35:12

Hale
Verified Member
From: Reading
Registered: Sunday 26th June 2005
Posts: 379
Website

Re: help with advertising

Leg work......print some flyers up and put them through doors during any down time you have.

Just spoke to someone about that and they reckoned one pupil out of every 500 leaflets!


When i say STOP, I can only mean ONE thing!

Part 1 - Passed Sept 2003
Part 2 - Passed Nov 2003
Part 3 - Failed Aug 2004
Part 3 - Passed Jan 2005

http://www.hayleys-driving-tuition.co.uk

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#6 Thursday 9th July 2009 21:29:07

mikerow
Verified Member
From: Norfolk
Registered: Tuesday 23rd August 2005
Posts: 363
Website

Re: help with advertising

[quote author=mikerow link=topic=37191.msg265245#msg265245 date=1247143662]
Leg work......print some flyers up and put them through doors during any down time you have.

Just spoke to someone about that and they reckoned one pupil out of every 500 leaflets!

Worked for me you have to target an area with lots of young people in it, and give them a reason to call you.
I did 10% off the first ten lessons. Got a call from most of the streets
Remember 1 pupil soon leads to 2 if you give them good value and service.
But don't go for the 10 for £99 they see straight through it and wont call.


http://www.learnnpass.co.uk/

Driving should be fun

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#7 Wednesday 15th July 2009 17:19:25

Carlo
Verified Member
From: North London
Registered: Sunday 3rd July 2005
Posts: 802

Re: help with advertising

Well optimized website smile.


"It's easy when you know how!"

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#8 Saturday 1st August 2009 18:01:17

Colin Martin
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From: Southsea
Registered: Friday 21st January 2005
Posts: 2,465
Website

Re: help with advertising

Leaflets usually yield 1 pupil per 500 delivered by hand for us. Otherwise a page 1 google website. Forget adwords it's expensive and not efficient. Yellow pages has had it's day, our new one this year is very much thinner.


Colin Martin
The Bright Red L http://thebrightredl.com
Instructor Apps http://drivinginstructorapps.co.uk
Apps Video channel https://www.youtube.com/colinbythesea

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#9 Wednesday 5th August 2009 19:34:53

DTDriver
Verified Member
Registered: Tuesday 4th August 2009
Posts: 89

Re: help with advertising

I would recommend a well optimised driving school website & if needed you could then use sponsored advertising on the search engines. I my opinion this is the best advertising per pound & you can also set your advertising budget regularly. Give certain telephone book directories a wide birth, very few of your target audience will use this to find driving school services.   

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#10 Sunday 16th August 2009 07:32:34

sibeks
Verified Member
From: NE Hampshire
Registered: Sunday 9th January 2005
Posts: 347
Website

Re: help with advertising

Yep agreed with above
About 50% come from website and 50% refs
I also have one poster in a garage where I take my car for service
Total cost to advertise per year is hosting the website that costs £72
Si


Part 1 Passed Nov 8th 04 - 1st Time
Part 2 Passed Apr 20th 05 - 2nd Time
Part 3 Passed Mar 23rd 06 - 2nd Time

http://www.rimmersdrivingschool.com

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#11 Sunday 16th August 2009 09:34:57

Colin Martin
Verified Member
From: Southsea
Registered: Friday 21st January 2005
Posts: 2,465
Website

Re: help with advertising

£72 to host a website, wow, full dynamic hosting costs as little as £30 a year now. You could cut costs even further.


Colin Martin
The Bright Red L http://thebrightredl.com
Instructor Apps http://drivinginstructorapps.co.uk
Apps Video channel https://www.youtube.com/colinbythesea

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#12 Sunday 16th August 2009 09:50:10

sibeks
Verified Member
From: NE Hampshire
Registered: Sunday 9th January 2005
Posts: 347
Website

Re: help with advertising

Gee yes I pay around 36 quid every 6 months with 1&1


Part 1 Passed Nov 8th 04 - 1st Time
Part 2 Passed Apr 20th 05 - 2nd Time
Part 3 Passed Mar 23rd 06 - 2nd Time

http://www.rimmersdrivingschool.com

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#13 Wednesday 19th August 2009 21:46:33

golfball13
Verified Member
From: Chelmsford, Brentwood, Essex
Registered: Wednesday 22nd August 2007
Posts: 244
Website

Re: help with advertising

Gee yes I pay around 36 quid every 6 months with 1&1

Like Colin said, it's worthwhile changing it. I think mine is around £12 a year.

Rob


RPL Driving
Driving lessons in Chelmsford, Brentwood, Billericay and other areas of Essex

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#14 Thursday 29th October 2009 11:27:15

steve_d
Verified Member
From: Newbury
Registered: Thursday 18th March 2004
Posts: 34
Website

Re: help with advertising

Often cheapest is not the best.

I have been trying Rob's site for the last 5 minutes with no response. Customers will not wait more than a few seconds.

Might be my dodgy Basingstoke BT broadband connection (notoriously slow  :x ) but I'm not having problems with other sites.

£30 - £60 pa is not unreasonable for a reliable dynamic hosting depending on the what exactly is provided.  The headline prices quoted are often very different to what you actually pay when all the 'extras' are added in.


Steve
www.intensive-driving.com
UK Driving instructor directory and introduction service

Driving School Web sites
Link to www.intensive-driving.com we pay up to £20 for web site referrals
Driving school web sites from as little as £30 with free hosting and update service available see www.intensive-driving.com/getawebsite.asp for more information

www.learntodrivein5days.co.uk

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#15 Thursday 29th October 2009 11:45:27

Colin Martin
Verified Member
From: Southsea
Registered: Friday 21st January 2005
Posts: 2,465
Website

Re: help with advertising

I would thoroughly recommend Jomongee - http://www.jomongee.co.uk/. For 29.99 a year you get full dynamic hosting and a domain name. This is probably more than most people would need for simple web site hosting. Technical support is superb and uptime seems to be excellent (since I cant keep a 24 hour watch on it).

We use PHP programs and and MySql database. We need it as we have the on-line booking system and have now made the site completely dynamic. This includes our booking system and the Instructors on-line administration systems and coming the complete on-line instructor start up. It is always there when we need to use it. We even get a .com domain name in the price. There is loads of stuff on the host we don't use including download of applications like this forum, on-line chat systems, diaries etc. Other databases and programming languages are supported along with some microsoft front page stuff.

This does make £72 a year look costly for a what seems to be a normal HTML page.

Also, pointing no fingers, make sure your sites comply to W3C standards guys, Google will love you for it.


Colin Martin
The Bright Red L http://thebrightredl.com
Instructor Apps http://drivinginstructorapps.co.uk
Apps Video channel https://www.youtube.com/colinbythesea

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#16 Thursday 29th October 2009 12:00:00

golfball13
Verified Member
From: Chelmsford, Brentwood, Essex
Registered: Wednesday 22nd August 2007
Posts: 244
Website

Re: help with advertising

Hi Steve, sorry you had issues with my site. I can't see any problems with it. Can you check it again and see if it's still not responding? I have been updating it this morning, so that could be part of the problem.

Cheers

Rob


RPL Driving
Driving lessons in Chelmsford, Brentwood, Billericay and other areas of Essex

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#17 Thursday 29th October 2009 12:59:05

daz6215
Verified Member
Registered: Saturday 7th June 2008
Posts: 449

Re: help with advertising

Hi I use easily.co.uk for prodrive training site, its very easy to use and will have you and running in no time, its also got some nice flash tools to use.

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#18 Thursday 29th October 2009 16:29:39

steve_d
Verified Member
From: Newbury
Registered: Thursday 18th March 2004
Posts: 34
Website

Re: help with advertising

Hi Rob

Checked again at about 4.30pm and no problems.


Steve
www.intensive-driving.com
UK Driving instructor directory and introduction service

Driving School Web sites
Link to www.intensive-driving.com we pay up to £20 for web site referrals
Driving school web sites from as little as £30 with free hosting and update service available see www.intensive-driving.com/getawebsite.asp for more information

www.learntodrivein5days.co.uk

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#19 Monday 23rd November 2009 23:35:04

pango
Verified Member
From: Portsmouth
Registered: Sunday 15th November 2009
Posts: 2
Website

Re: help with advertising

I set up my site with one.com.   £9.00 set-up and that’s it for the first year. 


www.uklearner.co.uk

Portsmoiuth Based Driving School

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#20 Wednesday 30th December 2009 13:42:23

wil
Member
From: London
Registered: Wednesday 23rd December 2009
Posts: 61
Website

Re: help with advertising

As a new member, it's interesting to read through these posts and see the cost of hosting slowly dropping from £72 (July) to £9 (Nov). I doubt the actual price has dropped during that time, but it certainly will tend down.

Has anyone looked at using free website services out there? Or do free services lack features that are essential?


Co-founder of Theory Test Pro

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#21 Friday 1st January 2010 10:33:56

Hale
Verified Member
From: Reading
Registered: Sunday 26th June 2005
Posts: 379
Website

Re: help with advertising

Also, pointing no fingers, make sure your sites comply to W3C standards guys, Google will love you for it.

im going to be using http://www.apple.com/ilife/iweb/ although not sure how this rates with Google and W3C


When i say STOP, I can only mean ONE thing!

Part 1 - Passed Sept 2003
Part 2 - Passed Nov 2003
Part 3 - Failed Aug 2004
Part 3 - Passed Jan 2005

http://www.hayleys-driving-tuition.co.uk

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#22 Friday 1st January 2010 13:04:44

wil
Member
From: London
Registered: Wednesday 23rd December 2009
Posts: 61
Website

Re: help with advertising

iWeb is a good entry level tool - and it comes with OSX for free.

In terms of W3C standards, it does produce quite a bit of redundant markup (in my opinion). You don't have as control over the HTML source which will become a problem if you want to correct standards issues. Hopefully you shouldn't have to worry about that though.

You can validate your online code here:
http://validator.w3.org/

If your site comes back Green (ie compliant) then you're all good - and hopefully will do well on Google.


Co-founder of Theory Test Pro

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#23 Friday 1st January 2010 15:33:23

robcooling
Verified Member
From: Nottingham
Registered: Thursday 2nd April 2009
Posts: 1,451
Website

Re: help with advertising

im going to be using http://www.apple.com/ilife/iweb/ although not sure how this rates with Google and W3C

Hi, I used iweb to build and maintain my site (http://www.appledriving.co.uk) - iweb is great but be warned it will not customise for google (ie : keywords, headings etc...)

However you can get around this problem by visiting http://www.ragesw.com/index.php who supply tools to modify and improve iweb sites.


Rob

http://www.appledriving.co.uk - Driving Lessons in Nottingham

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#24 Friday 1st January 2010 18:19:24

Colin Martin
Verified Member
From: Southsea
Registered: Friday 21st January 2005
Posts: 2,465
Website

Re: help with advertising

I love the iLife applications. Free with Macs and easy to use. iWeb is a superb tool which will make a nice site in a few hours if you have never used it before. However, like all web authoring tools it won't produce tidy optimised code easily.

My thoughts for a well optimised site are:

1) You need to decide a strategy for your website.

2) You have to think about your keywords and content before you even start making the site. 80% of the work is done before any code is written for the site. You could even do all of the planning on paper.

3) Code can be effectively written in raw HTML rather than authoring tools. High level authoring tools like dreamweaver are good but expensive. For good optimisation you will need sitemap.xml and robot files. These are more easily made using raw code.

The validator link mentioned by wil is the way to confirm your compliance to standards. Unless you are writing in raw HTML any reported errors might not make sense and be difficult to rectify.

At the moment a very sloppy site can get a good result on Google and maintain it. Web development is getting more important to businesses so optimisation and compliance will start to get more important as better sites get written to win the search engine race.

When you start to look at dynamic sites like ours things get very complex. The pages don't exist as files. Every time somebody visits the site there are programs on the server that make the page the visitor requests. This is how we display search results from a database. So the hundreds of pages generated by the programs has to be made compliant and optimised. One enormous job.

I would say do the best you can with the resources available to you. These being knowledge, finance and time. You will learn as you go on and see the results you achieve. You can then decide where you go at each stage.


Colin Martin
The Bright Red L http://thebrightredl.com
Instructor Apps http://drivinginstructorapps.co.uk
Apps Video channel https://www.youtube.com/colinbythesea

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#25 Friday 1st January 2010 19:32:15

robcooling
Verified Member
From: Nottingham
Registered: Thursday 2nd April 2009
Posts: 1,451
Website

Re: help with advertising

You can validate your online code here:
http://validator.w3.org/

This is great - thanks, and my iweb-designed site passed the test with no errors or warnings! Wahey! I tested my 5 closet competitors in Nottingham and they all have errors.


Rob

http://www.appledriving.co.uk - Driving Lessons in Nottingham

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